· 7 min read
Local SEO in Vienna: Getting Found Where Your Customers Are
Google Business Profile, reviews, districts, and site structure: what actually drives local visibility in Vienna, and what you can safely skip.
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Blog
Articles from our work in Vienna. About restaurant websites, custom software, and the questions clients ask us most often.
60 articles
· 7 min read
Retiring the Old Access Database: How to Move Without Losing Data
Twenty years of company knowledge live in that Access database on the network drive. How to move to a modern application without losing a single record.
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An Internal AI Assistant for Your Team: Knowledge That Stops Getting Lost
Company knowledge lives in folders, wikis, and heads. How an internal AI assistant makes it findable, why permissions are half the battle, and where its limits are.
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Multilingual Restaurant Websites: When English Is a Must and When It Isn’t
Does your restaurant need an English website? An honest decision guide based on location and audience, plus the classic mistakes when translating a menu.
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Modernizing Old Software: Rewrite, Step-by-Step Replacement, or Off-the-Shelf?
Three ways out of a legacy system, three very different risk profiles. When each one makes sense – and why the full rewrite is usually the worst choice.
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Shopify apps: what a store actually needs – and what just costs money
Many Shopify stores pay for fifteen apps and use three. Which app categories earn their keep, what Shopify does out of the box, and when a custom app is cheaper.
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Avoiding Hallucinations: How to Build Chatbots That Stick to the Facts
Language models make things up – convincingly. Which mechanisms actually contain hallucinations: grounding, sources, permission to say no, and continuous testing.
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Website Maintenance: Why a Website Is Never ‘Done’
Updates, security, stale content, changing regulations: what really comes up after launch, what you can handle yourself, and when a care plan pays off.
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The MVP Approach: Starting a Web App on a Small Budget Without Building Cheap
Starting small doesn’t mean building sloppily. What belongs in a web app’s first version, what can wait – and where saving money now gets expensive later.
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Keeping Regulars: Newsletters and Promotions That Pay Off for Restaurants
How restaurants keep regulars with a simple newsletter and a few well-chosen promotions: collect addresses cleanly, write monthly, avoid the discount trap.
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AI in Customer Support: Relieve the Team, Don’t Replace It
Replacing support teams with AI sounds tempting and usually goes wrong. What AI does well in support, what stays human, and how to start without risking your reputation.
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Web App Instead of Desktop Software: What the Switch Buys You – and What It Costs
No more rollouts, work from anywhere, one version for everyone: the real advantages of the browser – and the cases where desktop software still wins.
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Migrating to Shopify without a revenue dip
Moving from WooCommerce or Magento to Shopify: which data comes along, why redirects decide your Google rankings, and how to switch without losing sales.
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One-Pager or Multi-Page Website: Which Fits Your Offer?
When a single page is enough and when it quietly costs you visibility on Google. An honest decision guide built around one simple test question.
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When a Website Chatbot Makes Sense – and When It Just Annoys People
Many chatbots frustrate visitors instead of helping them. How to tell whether a website chat will pay off, what it requires, and when you are better off without one.
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Instagram Won’t Replace Your Restaurant Website, and Vice Versa
Why “we’re on Instagram anyway” costs you guests: what the account does well, where it fails, and how profile and website should divide the work.
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A Customer Portal Instead of Email Ping-Pong: What Self-Service Actually Handles
Status requests, lost invoices, retyping phone calls: which inquiries a customer portal really takes over, which it doesn’t – and why adoption usually fails.
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Quote Calculation as an Internal Tool: Retiring the Formula Spreadsheet
The pricing spreadsheet is often a company’s most important and most fragile file. When a custom calculation tool pays off, what it needs to do, and what it costs.
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The Online Menu: Structure, Order, and How to Show Prices
No PDFs, short descriptions, honest prices: what an online menu needs so it works on a phone and actually brings guests through the door.
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Connecting Shopify to your ERP and accounting: how it actually works
Off-the-shelf connector, iPaaS, or custom integration? What an ERP connection to Shopify really involves – and where these projects fail in practice.
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Website Copy That Sells: Write for Your Visitors, Not About Yourself
Why ‘we are an innovative company’ convinces nobody, and how to write copy that turns visitors into inquiries. With concrete examples.
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