· 8 min read
Connecting Shopify to your ERP and accounting: how it actually works
Off-the-shelf connector, iPaaS, or custom integration? What an ERP connection to Shopify really involves – and where these projects fail in practice.
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Blog
Articles from our work in Vienna. About restaurant websites, custom software, and the questions clients ask us most often.
41 articles
· 6 min read
Website Copy That Sells: Write for Your Visitors, Not About Yourself
Why ‘we are an innovative company’ convinces nobody, and how to write copy that turns visitors into inquiries. With concrete examples.
Read more →· 6 min read
Tools Your Team Actually Uses: What Adoption Depends On
Internal software rarely fails on technology; it fails on usage. What a tool has to make faster from day one, and why the old Excel file needs a deliberate end date.
Read more →· 7 min read
Fine-Tuning: When It Pays Off – and When RAG Is All You Need
Fine-tuning sounds like more AI for your money, but it solves a different problem than many expect. When training makes sense, when RAG is enough, and why order matters.
Read more →· 7 min read
GDPR for Restaurant Websites: Maps, Fonts, Cookies, and Reservation Data
The four places where restaurant websites most often violate the GDPR, and how to fix each one in a single afternoon.
Read more →· 7 min read
Internal Tool or Off-the-Shelf Software? An Honest Decision Guide
Buy or build: when standard software is the right call, when a custom tool pays off, and the middle path that often gets overlooked.
Read more →· 7 min read
Conversion optimization for Shopify stores: the levers that actually move revenue
Better product pages, honest shipping costs, the right payment methods: where Shopify stores in the DACH region leave money on the table – and what helps.
Read more →· 8 min read
Self-Hosted AI: When Running Your Own Models Pays Off for Data Protection
Own servers, EU cloud, or an API with a data processing agreement? What self-hosting really buys you, what it costs, and who is fine with the simpler option.
Read more →· 7 min read
Web Accessibility: What the European Accessibility Act Requires
The European Accessibility Act has applied since June 2025. Who is affected, what it demands in practice, and why the work pays off even without the obligation.
Read more →· 8 min read
Data from Five Systems in One View: Where It Actually Gets Stuck
ERP, accounting, shop, POS, Excel: why the technology is rarely the problem when consolidating data, and the four hurdles that really slow reporting projects down.
Read more →· 6 min read
Food Photos That Bring In Guests: Photography for Your Restaurant Website
Daylight over flash, a phone over excuses, a pro for the hero shots: how to get photos that sell your food without lying about it.
Read more →· 7 min read
Making Company Knowledge Usable for AI: From PDFs to Answers
The unglamorous part of every AI knowledge project: where company knowledge actually lives, what preparation really means, and why outdated documents are the biggest risk.
Read more →· 6 min read
Automating Monthly Reports: From Two Days of Work to Two Minutes
Export, copy, format: why monthly reports eat so much time in SMBs, what automation looks like in practice, and when it is not worth it.
Read more →· 8 min read
Running Shopify GDPR-Compliant: The Checklist for Your Store
From the data processing agreement to cookie consent to your apps: what a Shopify store in the DACH region needs for GDPR – as a working checklist.
Read more →· 7 min read
SEO Basics for SMEs: What You Can Do Yourself
No dark arts, no agency required: the SEO work a small business can handle on its own, and the offers you should politely ignore.
Read more →· 8 min read
RAG Explained Simply: How AI Answers from Your Company Knowledge
What the acronym RAG actually means, why it usually beats fine-tuning for company knowledge, and which limits remain: an explanation without math, but with the catches.
Read more →· 6 min read
Why Online Reservations Pay Off Even for Small Restaurants
Ten tables, no host stand, a phone ringing into the void: small restaurants gain the most from online booking. An honest calculation, counterarguments included.
Read more →· 7 min read
A KPI Dashboard for SMBs: Which Numbers Actually Matter
Revenue, overdue invoices, utilization: which metrics belong on an SMB dashboard, which ones you can drop, and why 40 tiles are worse than 6.
Read more →· 6 min read
Getting Rid of Manual Data Imports: The Path to Clean Data Flows
The Monday CSV export is a stopgap that stayed. Three stages toward an automatic data flow, and when a manual import deserves to stay manual.
Read more →· 7 min read
The Most Common Mistakes on Restaurant Websites – and How to Avoid Them
Stale menus, hidden opening hours, PDF downloads, no path to a reservation: the mistakes we see most often on restaurant websites, ranked by cost.
Read more →· 6 min read
Customize a Shopify Theme or Build Your Own? A Decision Guide
Bend a purchased theme or have your own developed? Where the line runs, what a custom theme really means, and the middle path that often wins.
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