· 6 min read
Customize a Shopify Theme or Build Your Own? A Decision Guide
Bend a purchased theme or have your own developed? Where the line runs, what a custom theme really means, and the middle path that often wins.
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Blog
Articles from our work in Vienna. About restaurant websites, custom software, and the questions clients ask us most often.
21 articles
· 6 min read
Slow Pages Cost Revenue: Why Performance Is Not a Nice-to-have
Slow websites lose visitors before the page even renders. Where the seconds actually go, how to measure honestly, and what can be fixed at reasonable cost.
Read more →· 7 min read
Connecting Your ERP Without Launching a Mega-Project
An ERP integration does not have to be a mammoth project. How to start with one data direction and one document type, even if the system has no API.
Read more →· 7 min read
AI with Human Approvals: Automation You Can Actually Control
How to build AI automation so that people stay in control: confidence thresholds, tiered approvals, audit logs, and the underrated problem of rubber-stamping.
Read more →· 6 min read
Reducing Restaurant No-Shows: What Actually Works
Reminders, painless cancellation, deposits for large groups: which no-show countermeasures work, what they cost you, and where they start scaring off guests.
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Connecting Siloed Systems: Integrations Instead of Double Entry
Shop, CRM, and accounting each know the same customer, each differently. How integrations solve this, what they cost, and where they fail.
Read more →· 8 min read
What a Shopify Store Really Costs: Fees, Apps, Development
The Shopify subscription is the smallest line item. An honest breakdown of all the costs – from the theme to app subscriptions to ERP integration.
Read more →· 6 min read
Taming the Email Flood with AI: Sorting, Routing, Drafting
How AI triage for a shared mailbox works in practice, why draft replies should not be sent automatically, and where these projects tend to fail.
Read more →· 7 min read
What Web Design Costs for SMEs: Line Items, Price Ranges, Pitfalls
The market quotes anything from €500 to €20,000. What actually makes up the price of a company website, and where quotes tend to be dressed up.
Read more →· 8 min read
Calculating the ROI of an Automation, Honestly
The usual ROI math for automation is too optimistic. Which items belong on both sides of the ledger, with a worked example you can rebuild.
Read more →· 7 min read
How Guests Find Your Restaurant on Google – and What Usually Goes Wrong
Wrong opening hours, guest photos instead of a menu, booking portals ranked above your site: the typical Google problems restaurants have, and the fixes.
Read more →· 7 min read
Invoices, Delivery Notes, Contracts: Extracting Document Data Automatically
Why language models are replacing template-based OCR for document extraction, where the real error sources are, and what a workflow your accounting team can trust looks like.
Read more →· 6 min read
When Excel Becomes a Risk: Signs a Process Has Outgrown Spreadsheets
Excel is often the right choice. How to tell when a spreadsheet has crossed the line into risk territory, and what replacing it realistically costs.
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Shopify or WooCommerce? An Honest Comparison for the DACH Market
Rented platform or your own WordPress plugin: where Shopify wins, where WooCommerce fits better, and the one question that actually settles it.
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Website Relaunch: the Checklist That Protects Your Rankings
Most relaunches lose Google rankings to avoidable mistakes. A checklist from practice: redirects, content decisions, launch day, and the weeks after.
Read more →· 8 min read
AI Workflows in Everyday Office Work: What Actually Works Today
Sorting emails, extracting invoice data, drafting quotes: which AI workflows hold up in day-to-day SME operations, which do not, and how to tell the difference.
Read more →· 6 min read
QR Code Menus: What They Actually Do for Guests and Owners
QR menus at the table annoy some guests, yet they cut printing costs and upkeep. Where a digital menu genuinely helps, and where paper still wins.
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Process Automation in an SME: Where to Actually Start
The biggest pain point is rarely the best starting point. How to spot the right first process to automate, and which ones to save for later.
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When Does Custom Software Pay Off? Five Signals from Practice
Excel chaos, duplicate data entry, per-seat license costs: how companies recognize that standard tools are no longer enough, and when custom software pays off.
Read more →· 5 min read
Reservation Platforms: What the Fees Cost a Restaurant per Year
Per-guest fee, monthly package, or commission: how reservation platforms charge, what that means over a year, and when your own system pays off.
Read more →· 6 min read
What Does a Restaurant Website Really Cost?
Site builder, agency, or all-in-one service: an honest price comparison for restaurant owners, including the costs that only show up after you buy.
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