Get three quotes for a new company website and the prices can differ by a factor of ten. That is rarely because someone is lying. It is because ‘a website’ is not a defined product, and every quote draws its own line around what is included and what is not. The question ‘do we even need one?’ is long settled, by the way: according to Statistik Austria (2025), 92% of Austrian companies with ten or more employees have their own website, and even among small firms with 10 to 49 employees it is 91%. This article breaks the price into its parts so you can compare offers instead of totals.

The line items behind the price

Every serious quote covers the same work, even when it is not itemized. When you evaluate an offer, check which of these are actually in it:

Concept and structure: which pages are needed, what should a visitor do, how does the navigation work?
Design: anything from an adapted template to a custom design with several feedback rounds
Implementation: the technical build, including mobile layout and load time
Content: copy, photos, translations — the most commonly forgotten item
Legal: imprint, privacy policy, cookie consent, all wired up properly
Ongoing operation: hosting, domain, updates, security, small changes

Price ranges on the Austrian market

A DIY site builder costs €10 to €40 a month plus a lot of your own evenings. A freelancer or small agency delivers a manageable company site, usually five to ten pages on a template basis, from roughly €1,500 to €4,000. Custom design, proper copywriting, more pages, and features like booking or multiple languages push into the €4,000 to €10,000 range. Above that sit projects with special requirements: shops with large catalogues, portals, connections to inventory or CRM systems.

Quotes well below these ranges do exist, but they are rarely what they sound like. Usually one of the line items from the first section is missing, and it comes back later as an extra invoice.

Pitfall one: the website without content

The classic point of friction in website projects is not design or technology; it is copy and images. Many quotes quietly assume the client will deliver all content ready to publish. Then the framework is done after four weeks, and the project sits idle for six months because nobody in the company has time to write.

So ask before signing: who writes the copy? Who takes or sources the photos? What does it cost if the agency handles it? A website full of placeholder text is not half a website. It is none.

Pitfall two: the price after launch

The purchase price is only half the bill. After launch come hosting and domain, software updates, security patches, and the everyday changes: a new employee, changed opening hours, an additional service. Some providers include this in a monthly flat fee; with others, every small change bills at an hourly rate.

Project every offer over three years: purchase price plus 36 months of operation plus a realistic estimate of changes. Only that number lets you compare a €2,000 quote with an expensive maintenance contract against a €5,000 quote with support included.

Pitfall three: dependence on the provider

Two questions reveal how free you are once the project is done. First: can you change simple content yourself, without writing a ticket for every line? Second: what happens if you want to switch providers? Are the domain and hosting registered in your name or the agency’s? Do you get the website and its data out?

Both questions cost nothing in a sales conversation and are uncomfortable enough that the answers tell you a lot. Reputable providers answer them plainly, because they want to keep clients through their work, not through exit barriers.

Where you can save, and where you shouldn’t

You can save on scope: a good website with five well-considered pages beats a mediocre one with twenty. A cleanly adapted template instead of a fully custom design is also a reasonable compromise for many companies — we say that even though custom design is what we sell.

Three things are the wrong place to save. Mobile layout, because that is where most visitors arrive now. Load time, because it costs you visitors and rankings alike. And copy, because the prettiest website sells nothing if it doesn’t say what you offer and why someone should call you. Copy also does more than sell: according to Statistik Austria (2025), 62% of companies use their website to present their own products or services, and 44% take in job applications or post openings through it. If you are hiring, the website is written for future employees as well.

What this costs with us

We build websites individually, so there is no list price — you get a fixed-price quote after an initial conversation. Typical company websites with us land in the middle of the ranges above, including design, implementation, help with content, and a privacy-compliant setup. Post-launch care is available as a monthly package, and domain and hosting are registered in your name.